Rate Field: A New Era for the White Sox Ballpark
In a significant shift for the Chicago White Sox and their fans, the stadium known since 2017 as Guaranteed Rate Field will officially adopt a new name, Rate Field, starting in 2025. This change marks the latest evolution in the ballpark’s identity and comes as Guaranteed Rate has decided to streamline its branding by dropping the “Guaranteed” from its title.
The stadium, a staple for Chicago's Southside baseball fans, opened its gates in 1991. Known initially as Comiskey Park II, the venue paid homage to its historic predecessor until 2003. It then transitioned to US Cellular Field, a moniker it maintained until 2016 before entering the Guaranteed Rate era. The upcoming transformation to Rate Field represents yet another chapter in its storied existence.
A Valued Partnership in Chicago
Brooks Boyer, the White Sox’s chief revenue and marketing officer, reflects on the partnership's evolution, emphasizing the mutual commitment Shared by Rate and the team. "Rate has long been a valued naming rights partner, sharing the White Sox's passion for the Chicago community and sports fans near and far," Boyer noted. "Like the White Sox, Rate is rooted in Chicago and committed to providing elite service to its customers."
Renaming the stadium to Rate Field is not just about rebranding; it's about continuing to build a legacy and fostering connections within the community. Boyer looks forward to the future, stating, "We look forward to welcoming fans to Rate Field to enjoy our ballpark experience, creating lasting memories for fans for years to come."
Challenges On and Off the Field
As the White Sox prepare to embrace this rebranded identity, they face challenges both on and off the field. The 2024 season ended on a sour note, with the team enduring a staggering 121 losses. Such a record undoubtedly places pressure on the team to re-evaluate and restructure as they anticipate upcoming seasons.
One strategic move occurred with the trade of Garrett Crochet to the Boston Red Sox, signaling the team's focus on reshaping its roster. This could be the beginning of more strategic decisions as the White Sox seek to re-establish themselves as contenders in the ever-competitive MLB landscape.
The Road Ahead
The ballpark's lease is set to conclude after the 2029 season, adding another layer of urgency to the strategic decisions the White Sox will make in the coming years. As the organization navigates this transition period, both in its team structure and stadium identity, fans and stakeholders alike will be watching closely to see how it all unfolds.
As Rate Field prepares to take its place on the marquee, the White Sox are not just changing a name. They are setting the stage for a rejuvenated era, one that honors their deep-seated Chicago roots while looking to create new traditions. The future of Rate Field is not just about baseball; it's about creating experiences and memories that will endure, much like the names that came before it.