The Los Angeles Kings have unveiled a new logo that pays homage to the iconic 1990s Gretzky era. The updated emblem is designed to bridge the past with the present, creating a seamless connection between the team’s storied history and its future aspirations. Wayne Gretzky's tenure with the Kings significantly influenced the team's branding in the past, and it's fitting that his era's elements are being revived with the new logo.
Reviving the "Chevron" Design
One of the key features of the new logo is the revival of the "Chevron" design, a nod to the period when Gretzky donned the Kings’ jersey. The Chevron design serves as a visual bridge between the historic moments of the early 90s and the team's current ambitions. "Los Angeles" is prominently displayed at the top of the new logo, asserting the team's strong identity and pride in its city.
Incorporating the Original 1967 Crown
An updated version of the original 1967 crown makes a significant appearance in the new logo. This element encapsulates the franchise's rich history and ongoing evolution. By combining these classic designs with modern aesthetics, the Kings aim to appeal to both longtime fans and new generations.
A Two-Year Redesign Process
The new logo replaces the former one unveiled in 2008 and is the culmination of a two-year design process. The extensive effort behind the redesign speaks to its importance. Luc Robitaille, a key figure in the Kings' history and current President of Business Operations, highlighted the extensive collaboration and effort that went into the logo's creation. The process involved feedback from both past and current players, ensuring that the new design honors the team’s legacy while resonating with today's audience.
Official Launch and Availability
Fans will have the opportunity to purchase the new logo starting Friday, June 21, at the Crypto.com Arena's Team LA Store. The official launch marks the beginning of a new chapter for the LA Kings, combining a reverence for the past with excitement for the future.
Quotes from Key Figures
Luc Robitaille expressed his enthusiasm about the new logo: "This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles. This evolution is rooted in our 57-year history and embraces the elements of our eras. It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future."
Kelly Cheeseman, the Chief Operating Officer, also remarked on the significance of the redesign: "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us." The pride within the organization is palpable, and the new logo symbolizes this collective excitement.
Embracing Future Possibilities
The Kings’ new logo serves a dual purpose. It honors the past and embraces future possibilities, aiming to resonate deeply with fans who cherish the team's rich history while also attracting newer audiences. The fusion of classic and modern elements within the logo embodies this mission, capturing a timeless essence that is both respectful of tradition and forward-looking.
This redesign is more than just an aesthetic change; it's a statement of identity and intent. The Kings are committed to their roots, as evidenced by the inclusion of the 1967 crown and the Chevron design, but they are equally dedicated to evolving and setting the stage for new achievements. The extensive collaboration and feedback involved in the logo’s development signify a unified effort to honor the team’s legacy and chart a course for future success.
The Los Angeles Kings have successfully created a new logo that encapsulates the essence of their journey and aspirations. By reimagining elements from the early 90s jerseys and incorporating the original crown design, they have produced an emblem that resonates with both historical significance and contemporary appeal. The process behind this redesign reflects the pride and collaborative spirit within the organization, setting the stage for an exciting new chapter in LA Kings hockey history. Fans eagerly await the official launch and the opportunity to sport this symbol of their beloved team’s enduring legacy and forward momentum.