Statements
The Utah Hockey Club has officially unveiled its color scheme, logo, and jerseys for the 2024-25 inaugural season, marking a new chapter in the sport’s landscape. After relocating from Arizona, the team aims to embody the unique essence of its new home state through thoughtful design choices.
New Color Scheme
The newly announced color scheme features "rock black," "salt white," and "mountain blue," a palette inspired by Utah’s natural beauty and rugged terrain. These colors will be a staple of the club’s identity, even as they undergo further rebranding efforts. The choice reflects a deliberate connection to the local environment, aiming to resonate with both locals and hockey fans nationwide.
Until the new permanent name is selected, the club will operate under the moniker "Utah Hockey Club". The logos unveiled are straightforward, prominently featuring various forms of the name "Utah Hockey Club," with some versions incorporating the state outline. This decision maintains a focus on simplicity and roots the team’s identity deeply in its adopted home state.
Jersey Designs
The home jersey predominantly features black, with "UTAH" spelled out diagonally across the front—a classic design choice that echoes the style of other well-known teams such as the New York Rangers. The away jersey mirrors this design but uses white as the primary color. This straightforward and classic approach creates a sense of tradition, which can build a solid foundation as the team inches closer to determining its permanent identity.
Fans can draw parallels to similar designs used by other teams in the league, including the Carolina Hurricanes, Pittsburgh Penguins, and Vegas Golden Knights, which ensures the Utah Hockey Club’s uniforms are in good company.
Upcoming Rebrand
Excitement brews as the team approaches its permanent rebrand. Fan voting to determine the new team name will conclude on June 20. The finalists in the naming contest include Blizzard, Mammoth, Outlaws, Venom, and Yeti, along with the option to retain the current Utah Hockey Club name. This community-driven approach indicates the organization’s dedication to establishing a robust local fan base right from the outset.
Involving fans in this critical decision not only fosters a sense of ownership among the community but also strengthens the bond between the team and its supporters. The anticipation surrounding the rebrand and the impending debut season is palpable among fans and players alike.
Quotes
"The new team colors—'rock black,' 'salt white,' and 'mountain blue'—perfectly encapsulate the spirit of Utah's rugged landscape and pay homage to the state’s natural grandeur," said a team spokesperson. "While the interim name 'Utah Hockey Club' and the simple 'UTAH' diagonal text on the jerseys keep things straightforward and rooted in tradition, these elements provide a solid foundation for the team’s future identity."
"Utah is eagerly anticipating the conclusion of the fan vote and looks forward to unveiling its new permanent brand, which will undoubtedly evoke the passion and spirit of the community," they continued. "The future looks bright for the Utah Hockey Club, and the months leading up to the new season will be filled with anticipation as this new chapter in the team’s history unfolds."
The unveiling of the designs and color schemes not only sets the stage for what fans can expect in the future but also creates a sense of belonging and pride among supporters and players. "The transitional period plays a crucial role in the team’s development and community integration, providing a template for what is yet to come," the spokesperson added.
As the Utah Hockey Club prepares for its debut season, there is a palpable sense of excitement and curiosity. The team's approach combines honoring local traditions while setting the groundwork for a storied future. This beginning phase is critical, serving as a canvas where the club’s identity will be painted over the years, shaped by community involvement and the collective aspirations of both fans and the organization itself.