Insights and Data
CRM marketing solution provider Optimove has unveiled its most recent insights into bettors' wagering intentions for Euro 2024. The report, compiled by Optimove Insights, offers a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors wager on several games each week. A substantial 76% of respondents bet at least once a month, indicating a strong, sustained interest in various sports events throughout the year.
Among the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely, favored by 39%, while parlays round out the top three at 35%. This variety in betting options highlights the diverse strategies and preferences that bettors bring to the table.
When it comes to the events attracting the most wagers, 57% of bets are placed on Champions League and European tournaments. National league season games also see significant activity, with 54% of bets. Additionally, 48% of wagers target national tournaments or friendlies, and 46% focus on national cup games. These statistics underscore the widespread appeal of both international and domestic football competitions among European bettors.
Euro 2024 Betting Trends
Looking ahead to Euro 2024, the report reveals promising trends. A striking 84% of bettors plan to place wagers on Euro 2024, even if their national team is not participating. This points to the pan-European appeal of the tournament and the enthusiasm it generates among football fans.
Live betting during games is highly popular, with 83% of bettors engaging in this dynamic form of wagering. The immediacy and excitement of in-play betting offer an engaging experience that resonates with a significant majority of the betting community.
Several factors influence betting decisions, but player performance stands out, cited by 52% of respondents. Expert analysis and betting promotions are also equally influential, each impacting 47% of bettors. These insights indicate that well-informed bettors value both expert opinions and promotional incentives when making their wagering decisions.
Marketing Challenges
However, the report also identifies some challenges for sportsbook operators. Many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This trend serves as a caution for operators to tailor their communication strategies thoughtfully, to avoid alienating their user base.
Industry Implications
The results of this report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. Thoughtful, targeted communication and a keen understanding of betting preferences can enhance the betting experience and foster long-term customer relationships.
In conclusion, Euro 2024 represents an incredible opportunity for operators to build even deeper relationships with both current and new players. By leveraging the insights from this report, sportsbook operators can refine their strategies to better serve their customers, ensuring a more personalized and enjoyable betting experience.
The findings from Optimove Insights not only shed light on current betting trends but also provide a roadmap for future growth and engagement in the sports betting industry. As operators gear up for one of the biggest football events on the calendar, these insights can help them navigate the competitive landscape and achieve sustained success.